Drawn by.

Guy Hollister.

Practitioner, not theorist.

I fix things, build things, and teach people how to think with AI instead of just typing at it. I see through problems to the core of the issue: the essence of the data problem, the unknown. No theory that hasn’t been tested on a real problem first.

Working nationwide (Auckland, Tauranga, Taupō, New Plymouth, Whanganui, Wellington, Nelson and Christchurch) with whoever has something worth solving.

Portrait of Guy Hollister
Guy Hollister Whanganui
What I actually do.

Three things, plainly.

01 Build Design something from nothing, around how the work really happens. Not how a template assumes it does. open the page → 02 Fix Find the actual fault in a system that’s failing, and repair it so it stops happening again. open the page → 03 Train Teach people to think with AI: define the problem, commit to a method, spot the confident nonsense. open the page →
Brands worked with.
Aston Martin
Ford Land Rover Jaguar MetaDesign Saatchi & Saatchi Young & Rubicam TV3 Vidcom Harcourts

Got something
worth solving?

Tell me the problem →