The ledger. Systems, as built.

Systems that exist, not opinions about systems.

Most consultants have a framework. Here’s what actually got built and shipped.

i.

The Quiet Path

for Mothers and children

The problem When a father steps away, the cost stays with the mother. Child support only runs from the day IRD receives the application and can’t be backdated, and a de facto property claim generally has to be filed within three years of separating. Both clocks run whether she knows about them or not.
What was built A private, step-by-step system for mothers tracking what they’re owed. Two clocks show where the property deadline sits and what waiting on child support has already cost, worked from her own figures and IRD’s estimator, never a made-up formula. Add a care-time calculator, a 42-step plan through everything the couple built together, and an online privacy checklist. When she’s ready, it builds a report for her lawyer with everything she’s put together, so she and her counsel get there faster and with less work. What she types stays on her device, and there’s a quick exit.
status → Live at thequietpath.co.nz (opens in a new tab). Full access is NZ$79, once.
ii.

Defensive driving exams for schools

for Children, then all NZers

The problem The transport industry is struggling for drivers. Only 3% of New Zealand’s 3.1 million drivers hold a Class 2, the entry-level heavy vehicle licence.
What was built A defensive driving and exams system for schools. Every student is tested and assessed every year, and it’s virtually free for schools. The course runs 260 multichoice questions across 13 blocks. Each student’s results are checked against their own results from the year before, and students are rewarded for taking part. It runs hand in hand with the alcohol, speed and distraction defensive driving exams for restricted and fully licensed drivers, all through the same system.
status → Fully bootstrapped. Being tested for nationwide rollout, starting with 350 schools and 350,000 students a year.

One man built this. Not a government, not NZTA, not the Police, not the Ministry of Justice, not the Ministry of Education.

iii.

SI (Supplement Intel)

for The NZ supplement trade

The problem A supplement brand needs to know what’s legal in each market, what’s already on the shelf and where the gaps are. That information is scattered across regulators, manufacturers and retailers, and the rules keep moving.
What was built A research, development and strategy system for dietary supplements. Research agents work through the regulation country by country, NZ and Australia first. Every fact carries its source and a High, Medium, Low or Unclear grade, and anything that can’t be verified is marked unclear, not guessed. A brand switch makes any of the 105 catalogued brands the baseline, so the briefing, ingredients, evidence, audit, claims, market and supply views all read from where that brand stands. It gives a sourced position, not a legal clearance.
status → Working system, shared privately. A sales site for supplement brands is designed and not yet launched.
iv.

The Anzacs

for NZers whose kin served

The problem Plenty of New Zealand families had someone who fought in the First World War. Their record sits in a digitised archive file most people never open, and there was no simple way to turn it into something to put on the wall or the gate.
What was built A shop for WW1 memorial signs and service-record prints, built on the same sign engine as the Complaint Dept factory. Type in what the service record shows and the sign builds itself as you go. Pages for the Victoria Cross recipients, ranks and the troopships, with soldier and ship data from Auckland Museum’s Online Cenotaph (CC BY). Every order gets a proof to check against the record before anything is printed.
status → Live at theanzacs.co.nz (opens in a new tab). Stripe payments are still being finished.
For context
  • New Zealand had about 1.1 million people in 1914. Almost 100,000 served overseas with the NZEF, and about 9% of the population served in the war.
  • Around 18,000 died in or because of the war, and there were 41,317 instances of wounding or illness.
  • At least 16,000 NZEF personnel served at Gallipoli, and 2779 died there.
  • The Main Body sailed from Wellington on 16 October 1914 on 10 troopships, around 8500 men and nearly 4000 horses: Maunganui (the flagship), Tahiti, Ruapehu, Orari, Limerick, Star of India, Hawke’s Bay, Arawa, Athenic and Waimana.
  • 11 Victoria Crosses went to soldiers serving with New Zealand forces. Cyril Bassett, aged 23, won the only one awarded to the NZEF at Gallipoli, for laying telephone line to the front on Chunuk Bair on 7 August 1915.
  • The tool’s ship directory covers 219 troopships.

Sources: NZHistory: NZ and the First World War (opens in a new tab)NZHistory: WW1 by the numbers (opens in a new tab)NZHistory: Gallipoli numbers (opens in a new tab)NZHistory: Main Body sails (opens in a new tab)NZHistory: the merchant marine (opens in a new tab)NZHistory: VC recipients (opens in a new tab)Te Ara: Cyril Bassett (opens in a new tab)

v.

The Complaint Department

for Anyone dodging the door

The problem Nobody reads a polite notice. A range of comedic house signs needed a constant supply of new lines and artwork, and a way to print and deliver locally instead of couriering signs around the country.
What was built A sign factory dashboard that generates the artwork and keeps producing new copy, always synced to the public shopfront. Signs are sorted by subject, from door and delivery to the school gate, trade, CCTV and drone airspace, with the R18 range kept behind its own switch. Printed on corflute or aluminium composite. A wholesale approach to Speedy Signs is drafted: print in their local branches and supply retailers such as Mitre 10 and Bunnings direct.
status → Live at complaintdept.co.nz (opens in a new tab), with 195 signs in the system. Stripe payments are still being finished, and the print partnership is at concept stage.
vi.

Nationwide Legal Document System

for Drivers back on the road

The problem Applicants had to be tracked through the court system by hand, across dozens of jurisdictions, with no single place holding the full picture.
What was built A nationwide legal document creation and tracking system: 500 fields per record, tracking applicants across all 63 courts and 250 Police lawyers by where they’re based.
result → $45m of applicant income recovered by advocating for drivers to get their licences, and the respect of Police, the MOJ and NZTA earned inside one system.
vii.

Breath and Blood Alcohol Analysis System

for Drivers and Police

The problem Drivers and Police had no clear way to see how an evidential breath test translated into the real world, or how a breath reading compared against a later blood test.
What was built New Zealand’s first system that evaluates EBA breath tests against the real world and shows drivers and Police exactly where a driver sits and how they compare. Paired with a BAC blood-testing system that reverse-engineers the blood result to reveal how the reading degraded or climbed over time. All available online.
result → Breath and blood results, side by side and explained, so drivers understand their own readings and Police work from the same picture.
Figure IX: alcohol level over hours. The level climbs while absorbing, peaks, then falls steadily while eliminating. A breath test taken at one time and a blood test taken later sit on the same line, so the blood result can be worked backwards to the time of the breath test. 0123456 Hours after drinking Alcohol level absorbing: the reading climbs eliminating: the reading falls breath test blood test, later worked backwards
Fig. IXBreath and blood on one curve.
viii.

HubSpot Applicant Tracker

for Every applicant

The problem Applicants were tracked across email, spreadsheets and memory. People fell through the gaps.
What was built A HubSpot pipeline that captures every applicant and moves them through defined stages automatically.
result → No applicant lost since launch, with each phase clear on a detailed dashboard.
ix.

Call Centre Sentiment Dashboard

for Callers and call staff

The problem No one knew what was actually inside the thousands of calls coming into the call centre: the real content, the reasons people rang, the patterns underneath them.
What was built An AI system that transcribed all 7,000 recorded calls, ranked every one, and broke out the common reasons and questions. Then turned that into a triage workflow: the best sequence and exact questions to ask incoming callers, all built on the real data.
result → A call centre that triages from evidence, not guesswork. Every incoming call handled with the sequence the data proved works.
x.

Google Ads CGA Recovery

for Whoever pays the ad bill

The problem An ad account had been quietly overbilled and mismanaged for months.
What was built A full audit trail and a formal dispute filed under the Consumer Guarantees Act.
result → A five-figure overspend recovered and the account restructured to stop the leak.
xi.

Webflow CMS Rebuild

for The site’s own team

The problem Site content was locked in a structure nobody could touch without a developer.
What was built A restructured Webflow CMS the team can edit themselves, built around how they actually publish.
result → Updates that took a week now take ten minutes, in-house.
xii.

FileMaker Automation

for Whoever did it by hand

The problem A daily process depended on someone remembering a dozen manual steps in the right order.
What was built FileMaker scripts that run the whole sequence end to end, on a schedule.
result → A three-hour daily task now runs itself.
xiii.

Real Estate Anniversary Planner

for Agent and past clients

The problem A busy agent’s seven years of sales were scattered across dozens of agency PDF reports, with no single view of who bought, when, or where.
What was built Collated every sale across seven years from the agency PDFs, stripped the duplicates, and built an anniversary planner: buyer anniversaries as a clear month-by-month list rather than a hard-to-read calendar, each with distance from base and distance to the nearest other properties.
result → Gift drop-offs now planned by proximity to save fuel between addresses, and the whole year visible at a glance so gifts get bulk-bought in advance. Less driving, less spent.

Yours could be the next line in this ledger.

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